London's men-only spa and barber Gentlemen’s Tonic will be opening its first franchised location in the U.S. in Houston, Texas, according to employees at the firm’s Mayfair store.
Locations in Dubai and elsewhere are to follow shortly. If you haven’t had the pleasure of a wet shave at one of London’s top barbers (or at The Art of Shaving in NY, Las Vegas, Dallas, LA or Miami), you’ve missed one of life’s great luxuries. And that’s just what GT is hoping; that high-earning professional men will come to see a shave as integral to the spa/massage experience and position GT uniquely in that fast-growing segment for men.
Already, 31 percent of all U.S. spa visitors are men. With services designed just for us, equality will surely come to this segment of lifestyle, too! Visit Julie Register's Discover Spas to see some good statistics on spa visits in the US.
I had a fantastic shave and facial at the Gentlemen's Tonic Mayfair store last December, and can report that it is a wonderful experience, and the facilities are purpose-built to make every man feel at ease. Just the right dose of dark paneling, chrome and mirrors; not unlike the best private clubs where a gent might take these services in at home or while on vacation.
Gentlemen’s Tonic currently doesn’t have its own line of skincare products, but with its franchisees moving in on The Art of Shaving’s turf, can that be far behind?
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